We all want to be part of something bigger than ourselves, and we all want to be part of something great. Think about it. That’s why we root for our favorite sports teams, and wear our high school’s colors long after we graduate and move on.
Business works the same way. Pour your heart and soul into your product and be passionate about your work. Customers will spend their hard earned dollars with you if you are willing to put in the work and create something of great value.
Finally, keep in mind that there is no such thing as microwave success. Truly great businesses are not built overnight, and they never will be!